Ranging from their darker, hipper aesthetic to straight-up pop influences, The Band Perry have ushered in a new stylistic era with their pop-rock track, "Stay in the Dark," a sample of their long-awaited third studio album. Following the success of their self-titled debut and 2013’s Pioneer, Kimberly, Reid and Neil went through a bit of an artistic transformation last year. The change began with "Live Forever" back in 2015, and after a bit of a delay, the group is finally ready to release My Bad Imagination in the coming months. "Stay in the Dark," a fist-pumping anthem about love and life, gets a rather metaphorical rendering in the lyric video–presented as a movement piece with two performers in blue face masks.
As the two actors move around the space (in what appears to be a white-painted single room), the lyrics splash on the walls around them. The energy of the boisterous percussion and the syrupy hook seem to be channeled into their bodies; there is a sharp but thoughtful intensity as they transmit the story between each other. The clip is directed by Owen Thomas.
“’My Bad Imagination’ is an album with a ton of layers and surprises for our fans,” said Kimberly in a press statement. “Our fans have stuck by us over the past year while we’ve been quietly creating our new music, and now we want to get close to them as as we can to start listening and moving to these new sounds together.”
Reid added, “We want our fans to see and feel as much as they hear ‘My Bad Imagination,’ so we’ve created this series of pop-up shows in some of our favorite small rooms around the country to give them the first look at the designs and music that have led us to this moment of growth for our band,”
The trio continue their pop-up tour tomorrow night. Check out the remaining tour dates:
March 7 – New York, NY – Irving Plaza
March 9 – Boston, MA – The Sinclair (Grab tickets here)
March 11 – Philadelphia, PA – Theatre of Living Arts
March 12 – Toronto, ONT – Mod Club
March 15 – Chicago, IL – Lincoln Hall
March 18 – Denver, CO – Gothic Theater (Grab tickets here)
March 20 – Los Angeles, CA – El Rey (Grab tickets here)
March 22 – San Francisco, CA – Great American Music Hall
Stay tuned to AXS.com for any and all updates.
Watch "Stay in the Dark" below:
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